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Tips, inspirations, trends & insights into the world of video marketing.

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5 Common Video Marketing Mistakes

March 9, 2015

Creating quality video marketing material can be a daunting task to someone who hasn’t had formal experience working with a

Facebook Content Organic Reach

Video is Content King

February 20, 2015

The study revealed that videos are 2x more likely to be seen by Facebook users. With the highest organic reach on the social media platform, roughly 9 out of 100 fans see video posts — as opposed to the 3 or 4 users that see a photo.

Simple-Video-Tools-and-Techniques

Simple Video Tools & Techniques

January 19, 2015

One misconception people have when starting to create video from their mobile device is that you have to compromise on the quality of your content. As technology has advanced year after year, the camera of your smart phone is only improving.

What-is-simple-video

What is Simple Video?

January 16, 2015

With 35% of marketers say lack of budget is their barrier to creating content and 42% say it’s a lack of human resources, the need for affordable tools and techniques to create video content is a common pain point for many organizations.

Robert Rose at Information Development World

Creating Exceptional Customer Experiences

October 28, 2014

In October, over 300 technical, marketing and product information developers gathered in San Jose for the 1st Annual Information Development World (iDW). These thought leaders came together to learn how their organization could create exceptional customer experiences with their brands’ content.