The study revealed that videos are 2x more likely to be seen by Facebook users. With the highest organic reach on the social media platform, roughly 9 out of 100 fans see video posts — as opposed to the 3 or 4 users that see a photo.
One misconception people have when starting to create video from their mobile device is that you have to compromise on the quality of your content. As technology has advanced year after year, the camera of your smart phone is only improving.
With 35% of marketers say lack of budget is their barrier to creating content and 42% say it’s a lack of human resources, the need for affordable tools and techniques to create video content is a common pain point for many organizations.
In October, over 300 technical, marketing and product information developers gathered in San Jose for the 1st Annual Information Development World (iDW). These thought leaders came together to learn how their organization could create exceptional customer experiences with their brands’ content.